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Itching is a very common condition in which you feel an uncontrollable desire to scratch your skin. The medical term for itching is known as pruritus. It can be localized, meaning it happens in only a certain region or skin, or it can be generalized. Itching can occur due to a variety of reasons. The causes may range from something simple such as dry skin, to something more complicated as skin cancer. Most people experience a certain degree of itching daily, but not everyone has a major underlying condition. Treatment is only required if moderate to severe itching occurs, usually in the presence of other symptoms.