For Physicians & Direct-Pay Practices
Give your patients transparent, affordable care. List your direct-pay practice and reach new patients — all in one platform.
The challenge
Cura4U connects the care you recommend with transparent prices, convenient access, and a simpler cash-pay experience.
Give uninsured and high-deductible patients a clearer, more affordable path to lab tests, imaging, and other healthcare services.
Support your membership model with transparent healthcare services beyond the primary care visit.
Offer clearly priced consultations and reach patients looking for direct-pay care.
Expand your virtual reach and connect with patients beyond your immediate location.
Offer transparent services, manage availability, and reach a broader cash-pay market.
When patients can complete the care you recommend, everyone wins — your patient, your practice, and the care plan you built together.
Give patients a practical option when cost might otherwise delay care.
Patients know what they will pay before receiving the service.
Use Cura4U as an additional option without changing your entire practice model.
Eligible cash-pay services can be purchased without the traditional claims process.
Make your services available to patients specifically looking for transparent care.
Cura4U supports the care you recommend. It does not replace your relationship with the patient.
Members across all 50 states use Cura4U to find affordable care — with transparent pricing they can actually trust.
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Cura4U made it easier to access care with more clarity on cost. I finally know what I’m paying before I book.
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Still curious? Get in touch — we're happy to help.
Cura4U is a cash-pay healthcare marketplace that connects patients with transparently priced lab tests, imaging services, physician consultations, and other healthcare services.
Physicians can use Cura4U to send affordable lab and imaging orders for existing patients or list an eligible direct-pay practice to reach new patients.
No. Provider discovery is one part of Cura4U. The marketplace also connects physician orders, transparent pricing, patient booking, payment, service completion, and results.
Yes. You can continue accepting insurance and use Cura4U as a separate cash-pay option for appropriate self-pay, uninsured, or high-deductible patients.
Eligible independent physicians, DPC practices, specialists, telehealth providers, clinics, and healthcare organizations may apply. Approval is subject to Cura4U participation requirements.
Eligible providers may offer telehealth, in-person care, or both, depending on licensing and service requirements.
For eligible cash-pay services, patients review the price and complete payment directly through the Cura4U platform.
